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The UK Premiere of The Moment Attended by Charlie XCX and Alexander Skarsgård
- Chris Olson
- 6 hours ago
- 2 min read
Film Feature by Chris Olson
The West End was set alight this Tuesday evening as Picturehouse Central hosted the high-profile UK premiere of The Moment. The dispatches and imagery emerging from the red carpet suggest an event that perfectly mirrors the high-octane, stylish energy of the film itself. With a release date set for 20th February, the buzz surrounding this project has reached a fever pitch, marking it as a significant milestone in this year’s cinematic calendar.
The star-studded arrivals featured the film’s central powerhouse, Charli XCX, who serves as both the lead actress and a producer. She was joined by the formidable Alexander Skarsgård and the always-inventive Jamie Demetriou, alongside director and co-writer Aidan Zamiri. The guest list read like a "who’s who" of contemporary British and international culture, with the likes of Robyn, Simon Amstell, Chloe Burrows, and Shygirl in attendance. Such a diverse assembly of talent from the worlds of music, fashion, and film speaks volumes about the cross-cultural appeal Zamiri has cultivated with this debut.
Directed by Zamiri and co-written with Bertie Brandes, The Moment appears to be a searing examination of the modern celebrity industrial complex. The synopsis promises a visceral journey:
A rising pop star navigates the complexities of fame and industry pressure while preparing for her arena tour debut.
While we await the official press screenings to provide a full critical breakdown, the pedigree of the production team—including producers Charli XCX and David Hinojosa—suggests a film that eschews the glossy "pop star" clichés in favour of something far more biting and authentic. Hinojosa’s involvement, in particular, hints at the sophisticated indie sensibility that has defined some of the most compelling dramas of the last decade.
The Cast for The Moment
The cast list for The Moment is arguably one of the most eclectic and intriguing of the year. Beyond the central trio of XCX, Skarsgård, and Demetriou, the film features:
Rosanna Arquette and Kate Berlant
Rachel Sennott and Rish Shah
Kylie Jenner and Hailey Benton Gates
Isaac Powell and Michael Workéyè
This blend of seasoned dramatic veterans, cult comedy favourites, and global icons suggests a narrative that is as much about the "spectacle" of fame as it is about the individual at the centre of the storm.
From my vantage point at UK Film Review, the anticipation for The Moment lies in its potential to be a definitive "zeitgeist" film. Aidan Zamiri has already established a reputation for a distinct visual shorthand in his previous work, and seeing that applied to a feature-length narrative is a mouth-watering prospect for any cinephile.
As we look toward the nationwide release this Friday, the question remains: can The Moment capture the lightning-in-a-bottle reality of 21st-century stardom? If the energy of the London premiere is any indication, we are in for something electric.
