If you've never heard of Meow Wolf, an 88-minute documentary about their beginnings may seem pointless, but I promise it's worth it. By the time the credits roll, you'll be looking into the price of plane tickets to Santa Fe.
Santa Fe, New Mexico is one of the world's most vibrant arts centers. Home to hundreds of galleries and dozens of museums, it's known worldwide for its art markets, events and performances.
And it's also home to Meow Wolf, an art collective comprising a handful of anarchistic artists who saw too much bourgeois capitalism in the local art scene. Seeking to break away from the idea of art as commodity, these creative individuals banded together to create something new, unique and entirely collaborative.
Using animations, archival footage and interviews with founding members of the collective, directors Jilann Spitzmiller and Morgan Capps create a visually engaging documentary. It would have to be to capture the spirit and brilliance of the art and artists behind Meow Wolf.
The major theme of the film, which is the major dilemma for Meow Wolf, is maintaining artistic integrity while creating a marketable product. From the very beginning of Meow Wolf's inception, most of the group's members were opposed to anyone trying to impose too much order into the creation process.
Spitzmiller and Capps document the bitter fights, the fissions within the group, and ultimately, the success when they manage to work together to find common ground. With a collective, each member is involved in the creation process. Each member has a say, and each person contributes to the final product.
Documenting a few of Meow Wolf's early successes, the film culminates with their most ambitious endeavor: the House of Eternal Return. A 20,000 square feet interactive, immersive art installation, it's one of the most incomparable and wondrous projects you'll have the pleasure of viewing from conception to completion onscreen.
That George R.R. Martin of Game of Thrones fame helped fund the project only adds to its charm.
Watching Meow Wolf create ambitious, quirky projects is like watching a great band write game-changing songs. There are tense moments, fights and losses, but when things come together you'll come as close as one can to true magic.