Postcards

Postcards music video

Postcards is a song crafted and directed by David Reynolds, an Alaskan indie folk artist and filmmaker.

Set in Juneau, Alaska, the music video opens with an array of postcards and pans over to David getting lost in his music. Set in what appears to be a small cabin room, David sings of connection and adventure. The handheld camera work creates a rustic but well-loved feel to the piece of work.

The camera ventures out into the openness of Alaska, shooting breathtaking views. Most notably when David sets off in his kayak out into the wilderness. His and the boat’s point of view evoke feelings of freedom and being one with nature.

Throughout the video, we see David writing postcards and towards the end of the video, we see the camera weaving in and out of the candle-lit moments of adventure. This is the perfect setting for the folk genre and truly captures the essence of the lyrics.

We see David in his element, seeing vulnerability and reflection packed into the four-minute run time. A simple but effective acoustic backing with soft vocals creates a love letter to the places he’s been and continues to venture. Soulful lyrics immerse us into the moments in life we should appreciate more, alongside captivating environments. It’s as though we are collectively on this journey with David.

As a whole, David has written a heartfelt song that marries well with the direction of the video. This feels intimate and resonates with an audience that may feel lost at times, that life is precious and to savour each passing moment. The lyric ‘Send a, send a postcard to ones who care’ implies to keep your relationships close no matter the distance.

During shooting, more of the Alaskan landscape could have been utilised especially to keep interest in the visuals. Specifically, the kayak scenes were powerful and helped to frame the song overall.

The handheld set-up works well to carry the song’s overall themes. David being the focal point hammers home his own personal journey.

Musically, the chorus offers a memorable composition that feels infectious the more exposure it gets.

The industry may be hard to break into, but David has put out a compelling piece of work both from a musical and filmmaking standpoint.